Marlon Pascoal

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Tech Founder

Marlon Pascoal is a Brazilian technology entrepreneur. He co-founded and built two companies through exit: Adeliveria, acquired by iFood, and Arbo Imóveis, which merged with Superlógica, where he went on to lead data strategy. He is one of seven Brazilians in the MIT Sloan Fellows MBA Class of 2027 in Cambridge, Massachusetts, and is part of the MIT REAP team for Northern Paraná.

1 publication

ArticleTechnologySep 9, 2026

The Hidden Cost of AI in Business

Everyone measures the cost of the AI subscription and the productivity that shows up on the dashboard. Almost nobody calculates the invisible bill: the gradual loss of the capacity to judge, and the difficulty of keeping the gains where they were created.